A Superapp for businesses simplifies the digital transformation

Digital transformation is the process by which companies use technology to optimize what their business does. For organizations large and small, digital transformation is a vital step for business growth. However, the stakes are different if you work for a small or medium-sized business.

Anyone who has worked as a sole entrepreneur, in a micro or small business knows that you work under different conditions than in medium-sized and large companies. While larger companies usually have dedicated resources for different areas of operation, small businesses don’t have that luxury, and you need to be prepared to take on multiple roles. In addition, having limited time and resources as a small business owner is the rule, not the exception.

Taken together, these differences can cause problems for small businesses when it comes to digitization. Many SaaS tools are designed to solve one specific need, resulting in businesses relying on multiple technologies for their day-to-day operations. Companies might be using one tool for CRM, another tool for recruitment, one tool for e-signing, yet another tool for document management and the list goes on. You’d be surprised to learn just how much time is spent by organizations toggling between different apps.

In a 2018 report, researchers discovered that 69% of employees waste up to an hour per day navigating between apps, costing as much as 32 days per year in lost productivity. In addition, if you’re paying for several different apps, the costs can quickly add up. Before you know it, you’ll find yourself spending significant amounts of money per month on apps with overlapping and unnecessary features.

In fact, a report by Pendo found that 80% of features in the average software product are rarely or never used – which equates to $29.5 billion in wasted assets each year. In smaller companies without dedicated people for the various parts of the business, the degree of use is even lower. While these features may look good on paper, they won’t necessarily help your business in the daily work.

If you have multiple apps that work but don’t talk to each other, you are not only having to enter things more than once but also missing a clear overview of what’s going on. On top of that, every new technology adopted by your company requires training and training is an expense.

When you add up these challenges, it is easy to understand why many small businesses choose to stick with their traditional tools such as Excel spreadsheets, phone books, email inboxes and so on. It is simply not worth the cost or effort, especially not when you consider that in parallel with all the work of an introduction, you still have to drive the company forward at full speed. It’s like changing an airplane engine while in flight.

In view of the above, digital transformation might seem like an arduous and expensive task for small businesses, but it doesn’t have to be. Luckily the time has come for the Superapp.

What is a Superapp for businesses?

A super-app is a platform that can provide multiple services in one app, effectively becoming an all-in-one stand-alone business and communication platform encompassing many aspects of everyday life in a small business. A Superapp is like a Swiss army knife — with a series of component tools (modules/mini apps) that the business user can use and remove as needed.

Leading analysts such as Gartner predict that by 2027, more than half of the world’s population will be daily active users of a Superapp. Including small businesses that have realized the advantages of using a super-app instead of a silo-based infrastructure based on dedicated SaaS platforms, which becomes reliant on integrations between different suppliers. Getting a Superapp is trending because users, especially the younger generation born in the age of smartphones, demand mobile-first experiences that are powerful and easy to use.

20NINE’s superapp includes all features needed for small businesses aiming big – in one place. One software to learn, one monthly payment and one accessible source of truth.

Thanks to the Superapp are digital transformations no longer only achievable for big companies with deep pockets.